Qualitative Services...
Custom Market Research: We offer quantitative and qualitative Custom Market Research employing advanced interview and survey techniques. By manipulating and filtering the collected data into insightful and useable information, we assist in your strategic decision-making and help you implement successful marketing plans. Our team excels in developing takeaways from research which will be delivered to you in a format of your choice (PowerPoint, Excel or Word Document files).
Research methodologies: We employ the following methods to carry out our research:
- Central Facility: Focus Groups/Virtual Focus Groups, In-depth Interviewing
- Door-to-Door Interviewing
- Online Research
- Telephone Surveys
- Mail Surveys
Recruiting Capabilities: For each survey/ focus group we recruit professionals from specific knowledge domains by using customized screeners. We ensure that we recruit the right kind of respondents and experts, in order to maintain the highest standards in the quality and authenticity of responses. We typically recruit respondents from the following groups of professionals:
- Physicians
- Pharmacists
- Hospital Executives
- Nurses
- Investment Analysts